I help brands plan, launch, and scale profitable digital campaigns and ecommerce storefronts.
Maximise ROI across Google Ads, Meta and Tiktok with data-driven bidding strategies and precision targeting to capture high-intent demand. Let me setup, launch your next performance marketing campaign.
Remove friction and increase conversion rates through deep UX audits and A/B testing tailored for retail growth.
Building lightning-fast, mobile-first storefronts or lead generating pages for your brand sites that turn browsers into lifelong customers.
Automate retention and increase customer lifetime value through sophisticated lifecycle flows and audience segmentation.

Director of Marketing (until 2022)
Australia's leading online retailer. Led a team of 30+ driving customer acquisition and performance strategy.

Head of Marketing (until 2025)
Australia's most iconic online shopping events. Managed end-to-end digital strategy for massive retail peaks.

Co-Founder
A curated marketplace for independent brands. Designed the ecommerce architecture and vendor acquisition framework.
Hi, I'm Daniel. With over a decade of experience leading marketing for Australia’s top retailers, I now help brands in Mauritius and beyond scale their digital presence through data-driven strategy and high-performance ecommerce builds.
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