I work with brands to unlock their full digital potential online, combining ecommerce expertise, performance marketing, and AI-powered technology to drive real, measurable growth and results.
Experience
Achievements
- Led end-to-end marketing for Australia's premier e-commerce sale event across Free-to-Air TV, DOOH, Radio, Meta, TikTok, and Google Ads
- Established a multi-year co-branded partnership with PayPal, driving a major integrated sales event across digital and traditional media
- Launched a new WordPress site delivering a 56% increase in display ad revenue through improved UX and ad placement monetisation
- Rebuilt the Braze CRM recommendation engine with AI, delivering personalised content to customers on a one-to-one basis
Achievements
- Led a 30+ person team across performance marketing, CRM, and digital strategy at Australia's largest pure-play online retailer
- Grew Kogan First loyalty program to 300,000+ paid subscribers, generating $10M+ in subscription revenue
- Managed a $70M marketing budget spanning SEM, SEO, email, social, content, direct mail, and affiliates
- Grew Kogan Active customer count by 80%+ through strategic scaling of spend and data-driven targeting
Achievements
- Co-founded a bootstrapped digital marketplace, onboarding 50+ merchants and 3,000+ products using CS-Cart
- Developed and executed full digital marketing strategy including email, Google Ads, SEO, and on-site merchandising
- Built bespoke stock synchronisation features, improving automation and operational efficiency
Services
Performance Marketing
Drive measurable results across every paid channel — Google Ads, Meta, TikTok and beyond. I build AI-enhanced, data-driven strategies that put your brand in front of high-intent audiences and convert efficiently at scale.
- Paid search & shopping (Google, Bing)
- Paid social (Meta, TikTok, Pinterest)
- Full-funnel strategy, attribution & reporting
- Creative direction & copy optimisation
Ecommerce Optimisation
Whether you're launching or scaling, I help brands build ecommerce operations that convert. I identify the friction killing your revenue and engineer the commercial engine your brand deserves — from platform strategy to growth experimentation.
- Platform strategy & migration (Shopify, WooCommerce, CS-Cart)
- Conversion rate optimisation & UX audits
- Merchandising, pricing & promotional strategy
- Analytics setup & performance reporting
Website Development
Your website is your most powerful sales asset. I build fast, modern, mobile-first sites and storefronts — architected to convert, optimised for search, and built to grow with your brand.
- WordPress, Shopify & custom storefronts
- Mobile-first, performance-optimised builds
- SEO architecture & technical foundations
- Ongoing support & iterative improvement
Email & CRM
Turn one-time buyers into loyal customers. I design and automate intelligent lifecycle flows using AI-driven segmentation to increase retention and maximise lifetime value — from welcome sequences to win-back campaigns.
- Welcome, abandonment & win-back flows
- AI-powered segmentation & personalisation
- Platform setup & migration (Klaviyo, Braze, Mailchimp)
- List growth, deliverability & campaign strategy
Portfolio
Project name
A brief description of this project and what was achieved.
Coming soon
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Get In Touch
Hi, I'm Daniel — a digital specialist with over a decade at the sharp end of ecommerce and performance marketing. Currently residing in Floreal, Mauritus, I work with brands to solve real commercial problems through digital technology.